Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...