Awe builds with 7 picks in 2025 that promise to blur screens and reality alike. These choices arrive as major outlets and ...

There’s nothing better than gazing up at the stars on a night out. For $3, Pocket Universe: Virtual Sky Astronomy, using sorta-augmented reality, lets the astronomically impaired among us impress our ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Shoutout to SAE and UL Solutions, venerable institutions that tested the daylights out of every component to charge ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Ed Loughran, a 53-year-old Bassmaster Elite Series pro, admits he’s not a technology guy. “I can drive a boat, and I can drive a truck,” he says. “But if the motor breaks, I’m out of luck.” That’s why ...