Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

“GPI provided best practices on website translation, web content management systems, global search engine optimization and related case studies and content for this very in-depth, 346 page book on ...

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure ...

There are more reasons now than ever to expand your business into new markets. General economic volatility has made clear the importance of diversifying your revenue streams, and growing internet ...

Localization, and in some cases hyper-localization, is the modus operandi for growth in global markets for Amazon Prime Video, according to Kelly Day, VP, International, for the streamer. “When we ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.

A leading challenge of international expansion, whether physical or web-based, is language barriers. Nu Skin Enterprises, Inc., an international merchant of anti-aging and skin care, faced this ...

In November 2021, the U.S. Agency for International Development (USAID) Administrator Samantha Power outlined USAID’s New Vision for Global Development. Administrator Power announced the following two ...

Discover how Jiffy, the Canadian home services marketplace, localized their 200k-word platform into Quebec French on time and ...