The data genie is well and truly out of the bottle. The presence of data-driven consultancies, the rise of public data websites and the growth of its use in the media (cough, cough) highlight how ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Technical analysis is the process of examining a stock or security’s price movements, trading volume, and trends to determine how or when to trade it and predict its price movements. There are plenty ...

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements ...