Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple's costly Detroit-based Developer Academy program relies heavily on taxpayer funding while delivering mixed job outcomes ...

It has now been a few years since Apple launched its flagship in this area. The Vision Pro remains one of the most costly devices on the market, and some have suggested it doesn't quite live up to the ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

When Apple launched Vision Pro, reviewers were conflicted. Most acknowledged the very high standard of the headset’s technology, while wondering if there was a convincing use case. What are we ...

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